First, there was an unethical wildlife tourism practice that was debated on a conservation mailing list. The page has since been pulled down by Mahindra, but here's a cached copy as it appeared 3 days ago.
Some might feel that this is a grey area, but I feel that baiting/feeding wildlife for tourism purposes sets a dangerous precedent and should hence be nipped in the bud.
While this debate was playing out, I started noticing a particular ad very often on facebook. Here's a screenshot

When I just heard from a couple of others that they've been seeing the same ad recently, it seemed like too much of a coincidence.
But then, if you look at this and put it in perspective, it is scary. This is eerily accurate ad-targetting online.
George Orwell was right. He just got the year wrong !